The build was full-scope from day one.
Cory and I love playing. But every brand we found in the space looked and sounded the same — instructional, demure, narrow. Mahj Haus is the version we kept looking for: tiles, vibes, and a brand that reads invitingly for anyone who wants a good night, not just one demographic.
Every brand decision traces back to that brief — the saturated palette over neutrals, the type pairing that lands structural instead of script, the wordmark that reads “house” not “studio.” Photography shot in the rooms where we actually play, on the surfaces and against the textures the brand already lives on. Same brief drove the site and the content system: booking-first IA that moves a player from landing to seat in one click, and six themed campaigns built to rerun and remix instead of inventing posts from scratch.
Booking-first IA. The path from landing to booked session is one click. Lesson and Open Group Play detail surface the pricing, party size, and lead time up front — no calendar tag, no email volley.
Pushed to introduce the brand, who Mahj Haus is, and how to play — then the six themed event campaigns: Bams & Brews, Tiles & Tea, Mahjcuterie, Dots & Donuts, Wines & Winds, Jokers & Juleps. Same visual system, palette, and tile motifs running through every post.
The brand in life. The palette didn’t come from a generator — it came from the tiles, mats, and cards we couldn’t put down. These are the rooms it ended up in.
Most small businesses end up with three disconnected systems built by three different people. A logo from one designer. Captions from a freelance copywriter. A site from a developer who never read the brand guide. Mahj Haus has one — built in the same engagement, by the same person, against the same strategy.